This is the work of a couple of guys I used to work with at PPC – Luis Almau and Stuart Hall. From what I understand Luis wrote the song, sings it, and plays all the instrument, while Stuart produced and directed the video.
As anyone can tell you, I know fuck all about music. I’ll listen to anything, but I won’t know what it’s called, or who it’s by, or why I like it. I set a lot of stock by recommendations from people who know better, which constitutes pretty much the rest of the human race. All that aside, I like this song. Watching this makes me want to hear the whole thing, LOUD, and undiluted by mishap. If I bought music, I’d buy this.
I terms of the video, I love it. It’s fun, it’s playfully disruptive, and it finishes with a moment of referentially iconic class, executed pretty much to perfection. I’m told it consists of two takes – if you watch it back you can probably figure out where the join is. Even so, a three minute video, this technically complex, in two takes. That means being good AND lucky.
What interests me most is how well woven together it is – it feels like the product of an intuitive creative partnership between musician and film-maker. Maybe this kind of thing happens all the time, and I just don’t know about it. Whatever the case, it’s feels like a good example of how the terms of creative and commercial association are changing, geared to nurture and cross-fertilise talent, rather than just exploiting it.