Better Blue Than Red
We made this.
I’ve seen a lot of different responses I’d like to quote, but the one that sticks out comes from Ain’t It Cool News, where this is, and has been for several hours, the top story:
The actual movie seems almost like it’s going to be a foot note to what’s really interesting about this whole project: a blueprint on how to use all media as a way of heightening the entire experience of a film. Not just in a phony buzz ‘Blair Witch’ style. More about using other medium to flesh out the movie in the way that just can’t be done by sitting in a theater for about two hours. Very cool.
Very cool indeed.
[UPDATED 13:30 22/01/09] That’s me selling hot dogs in the first of the vox pops btw. Technically I believe was exec producer on this project, and I probably shade a co-writing credit, but I’ll always think of myself as the hot dog salesman ≠)
[UPDATED 14:11 22/01/09] We just found someone selling Better Blue Than Red tees online. We printed up one for the kid in the clip and a few for the crew,but we never really thought about mass-producing them. Looks like we don’t need to.
We also received word that an impromptu fan-led Better Blue Than Red A.R.G. has sprung up in one of the major forums devoted to this movie, invented and rolled out by the Watchmen superfans who make it their home, and use it to pour out their hopes and fears for this movie. They are hardcore, and I salute them (and also fear them, just a little bit).
[UPDATED 17:00 22/01/09]We’ve been working with Annie Ok as a consultant on this project. She really opened my eyes to what powerful community ttools Youtube and Flickr are, as well as being ok places to store photographs and video clips.
She just pinged me and pointed me in the direction of this:
It’s the top 20 most popular clips on Youtube today, in the category of News, into which we felt compelled to insert the Manhattan piece, in the name of maximum realism. This is for the UK, but I gather the US looks much the same – a whole load of Obamas, and one Ted Philips.
At 91,000 views, with three and a half hours to go, it’s definitely looks like we’ll make six figures within the first 24 hours. If you’d offered me that this time yesterday, I’d have torn your arm off.
[UPDATE 19:15 22/01/09] Found: “New footage from the comic book movie that makes Daredevil look like a film that is somehow worse than Daredevil.” We just hit 110,000 views, with time to spare.
Tags: the new frontiersman, watchmen
January 27th, 2009 at 3:25 am
[...] Better Blue Than Red (Thanks for the props, Dan!) ≠) [...]
February 4th, 2009 at 10:53 pm
[...] It’s the second in the series, following on from NBS Nightly News. [...]
May 5th, 2009 at 9:42 pm
[...] can take the ride at http://www.experience-the-enterprise.com. If NBS Nightly News was the most creative ambitious project we’ve yet attempted, this was the most technically [...]
June 17th, 2009 at 12:25 am
[...] NBS Nightly News and Experience The Enterprise comes… We Are [...]
August 4th, 2009 at 11:24 pm
[...] Idea IS the format: “Better Blue Than Red” (Thanks Dan!) [...]
April 7th, 2010 at 2:30 pm
[...] This is the first of a series of videos we’re producing to promote the release of Iron Man 2. As you can imagine, the comics geek who ends up being paid to fetishistically realise tiny corners of the expansive Marvel Universe has to pinch himself every now and then to check that it’s real. Especially when he gets to play Boffin #03 in the intro. Still, makes a pleasant change from being a hot dog salesman. [...]