The Media Summit 2008
I was at The Media Summit today at the British Film Institute on Southbank. With 12 unmissable speakers it was a bit of a marathon, but immensely valuable, and a great opportunity to put Twitter through its paces. Here’s a transcript of all the day’s tweets, starting on the train in:
- Reading in Metro that Hasbro and Mattel now threatening to sue Facebook if Scrabulous is not removed. PR suicide.
- At Media Summit. Loving the way Ben Pyne (President of Global Distribution, Disney) calls it ‘iToons’.
- Lyne: ‘digital natives’ – generation of consumers fluent in tech, fragmented by preference and cultural origin
- Joanna Shields (President, BEBO): Kate Modern massively popular, but no-one likes Kate. Solution: kill her off. (seriously. they’re killing her off.)
- Shields: UK online ad spend to exceed television within two years
- Shields: ‘hard to track impressions on first series of Kate Modern.’ WHAT?
- Ultimately Shields frustrates. BEBO still comes across as a Facebook-style friendship incubator.
- Wish these people weren’t so intent on selling their own story at the expense of insight and objectivity. Bit of a kabal atmosphere emerging.
- Bob Greenberg (Chairman, R/GA): content creation AND distribution being democratised
- Greenberg: third screen (mobile) becoming first screen
- Greenberg: television – narrative; pc – interactive; mobile – contextual.
- Greenberg has 3G ‘on two of my phones’. He carries three with him ‘at all times’.
- Scott Cohen (Founder, The Orchard): ‘people will not pay for digital content’. His solution – ‘collect at the connection’.
- Cohen: if we’re all criminals is there a problem with the people or a problem with the law?
- Cohen: music industry has enjoyed 50-plus years of ‘unsophisticated business’.
- Cohen: networks providers are like gyms. They don’t actually want you to use them, just to go on paying the fees.
- Jeremy Allaire (Founder, Brightcove): ‘reach consumers where they are, not where you want them to be’.
- Allaire: establish managed syndication with major partners, as part of blended distribution strategies.
- Allaire: empower consumers to become distributors.
- Just got told off for taking a photo of a slide about user-generated content. Is that ironic?
- Vue Cinemas see live concert, sport and comedy broadcasts – using Digital 3D – as a major revenue stream. Kylie signed up for 2008.
- Vue Gaming also piloted well in 2007, with a multiplayer and multi-venue opportunities.
- Vue trialing a concept ‘Evolution’ cinema (in Thurrock?!) with a bar and licensed auditorium, enlarged seating, bean-bag seats and ’sofa pods’.
- Rory Sutherland, Ogilvy: ‘post-scarcity economics’. Read-write culture not read-only. No IP on jokes. No knock-knock mansion.
- Sutherland: if web is anything it is half a million peculiar acts of generosity every day.
- Sutherland: advertising must embrace ‘big ideal, not big idea’
- Sutherland: adult film industry being destroyed by volunteerism
- Sutherland: chips – food 2.0 (made to share)
- Sutherland: some people buy organic to reduce choice and simplify process
- Sutherland: more contextual (location-specific) media emerging. Like Pernod. Outside a french cafe, lovely. In a london flat, piss.
- Sutherland: new media is pinball, not ten-pin bowling.
- Lost my notepad. Thank f!@k for twitter.
- Henrik Werdelin (joost): entertainment is social. It’s about more than just watching.
- Yair Landau (President, Sony Pictures Digital): you believe and feel as much in a great CGI moment as you do in a live action moment.
- Landau: if you can imagine it, it can be created.
This is the photo I got slapped on the wrist for taking. It was a slide that struck me as really capturing the opportunities social media present for marketers and distributors. It reads as follows:
Embrace end users as:
viewers, fans, critics, programmers and producers
Support media and brand exposure in their online homes
blogs; social networks; communities of interest; RSS readers
Allow end users to become programmers
Favourites; playplists; viral sharing; embedding; social bookmarking
End users as producers
Simple: allow end users to upload video to you
Powerful: allow end users to remix and refactor your brand
Tags: social media
