Not everybody’s cup of tee
Sick: (slang) Very good, excellent, awesome.
As we all know, Facebook is primarily just a sanitised relationship incubator, but it’s been making itself peculiarly useful of late.
The most recent development is a note from Ben Aldis, an old colleague and cohort who’s just launched a Facebook fan page for 2SickBastards, the tee shirt label under which he and a friend pimp ‘quality shit’ like this:
A little Saturday morning nose around the interspaz has revealed that the Bastards are not only designing great tees, but that they now have stockists all over the world and have really got their self-promotion shit together.
Facebook might seem like a bit of an odd fit, but their blog – Smut, Snuff & Scum – and their MySpace page give you a strong overall sense of the sick little place they’re coming from (sick, in every sense of the term).
Gone are the days of the whizz-bang flash site. Instead the blog delivers a bit of cultural context for their latest designs, charting the respective misfortunes Amy Winehouse and Corey Haim through the miracle medium of Youtube. As far as ‘brand-building’ goes, that’s smart as fuck.
They also have their ‘mannequin of the month‘, currently featuring some of elite ghetto chic from the fashion slums of Central and South America. No doubt over time we kindred bastards will start to add our own small smattering of bile to this shared repository of regurgitated haute spewture.
I’m lucky enough to still have one of their early designs. This is the best picture I could find:
I used to think it was just a t-shirt. Now I’m thinking it’s a really fucking cool t-shirt. I guess, for me at least, their Bastard branding exercise is working.
You can buy 2SB tees online here. They aren’t cheap, but the quality of the material and printwork is exactly what you’d expect for that kind of money. They might not be right up your street, but if you feel an uncontrollable urge to part with some of your hard-earned you can always buy me one.
All images reproduced without the kind permission of anybody whatsoever.
October 9th, 2010 at 10:25 am
[...] The band behind this, and the album from whence it comes, From 001 To 017, are called The Good The Bad. They’re managed by Jesse Boyce, one half of these guys, and a partner-in-crime of the one sick bastard behind this lot. [...]