Today, I’m somewhere round about here:

Feldman’s right, there’s nothing revolutionary about Twitter.  It’s just another iteration of the Internet.  And ’social media’ – just a phrase we invented to encapsulate the overdue realisation that the web is best employed for talking to each other, rather than just sitting here being shouted at through a screen by brands and corporations with a vocabulary and an emotional intelligence that would shame a five-year-old.

With that in mind, this post marks the retirement of the ’social media’ tag on Idea IS the format, and heralds the arrival of the ’snake oil’ tag.  See you on the other side.