Comments on: THE END IS NIGH http://www.daniellight.co.uk/the-end-is-nigh/ "Two hundred thousand dollars is a lot of money. We're going to have to earn it." Wed, 25 Aug 2010 09:49:48 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Planner Reads » Blog Archive » Brand fiction and the case of Mad Men http://www.daniellight.co.uk/the-end-is-nigh/comment-page-1/#comment-942 Planner Reads » Blog Archive » Brand fiction and the case of Mad Men Thu, 29 Oct 2009 05:36:12 +0000 http://www.daniellight.co.uk/?p=1031#comment-942 [...] ago, there was a post by Mel Exon at BBH Labs about the Storyteller’s Story, that drew heavily on Dan Light’s description of the marketing machine that was in motion ages before the Watchmen movie was released. The Labs [...] [...] ago, there was a post by Mel Exon at BBH Labs about the Storyteller’s Story, that drew heavily on Dan Light’s description of the marketing machine that was in motion ages before the Watchmen movie was released. The Labs [...]

]]> By: Brand fiction and the case of Mad Men « Made by Many http://www.daniellight.co.uk/the-end-is-nigh/comment-page-1/#comment-940 Brand fiction and the case of Mad Men « Made by Many Wed, 28 Oct 2009 09:33:26 +0000 http://www.daniellight.co.uk/?p=1031#comment-940 [...] there was a post by Mel Exon at BBH Labs about the Storyteller’s Story, that drew heavily on Dan Light’s description of the marketing machine that was in motion ages before the Watchmen movie was released. The Labs [...] [...] there was a post by Mel Exon at BBH Labs about the Storyteller’s Story, that drew heavily on Dan Light’s description of the marketing machine that was in motion ages before the Watchmen movie was released. The Labs [...]

]]> By: Annie Ok : tangent » STAR TREK augmented reality places 3D interactive Starship Enterprise in the palm of your hand http://www.daniellight.co.uk/the-end-is-nigh/comment-page-1/#comment-623 Annie Ok : tangent » STAR TREK augmented reality places 3D interactive Starship Enterprise in the palm of your hand Tue, 05 May 2009 21:43:16 +0000 http://www.daniellight.co.uk/?p=1031#comment-623 [...] can take the ride at www.experience-the-enterprise.com. If The New Frontiersman was the most creatively ambitious project we’ve yet attempted, this was the most technically [...] [...] can take the ride at http://www.experience-the-enterprise.com. If The New Frontiersman was the most creatively ambitious project we’ve yet attempted, this was the most technically [...]

]]> By: Idea IS the format» Blog Archive » To boldly go http://www.daniellight.co.uk/the-end-is-nigh/comment-page-1/#comment-622 Idea IS the format» Blog Archive » To boldly go Tue, 05 May 2009 20:58:12 +0000 http://www.daniellight.co.uk/?p=1031#comment-622 [...] can take the ride at www.experience-the-enterprise.com.  If The New Frontiersman was the most creatively ambitious project we’ve yet attempted, this was the most technically [...] [...] can take the ride at http://www.experience-the-enterprise.com.  If The New Frontiersman was the most creatively ambitious project we’ve yet attempted, this was the most technically [...]

]]> By: Not Another Mindshare Blog | How you do a Watchmen.. http://www.daniellight.co.uk/the-end-is-nigh/comment-page-1/#comment-606 Not Another Mindshare Blog | How you do a Watchmen.. Wed, 22 Apr 2009 14:42:33 +0000 http://www.daniellight.co.uk/?p=1031#comment-606 [...] Daniel Light’s ‘Idea is the Format’, who was very much involved in the fantastic Watchmen campaign. It’s long, detailed…. [...] [...] Daniel Light’s ‘Idea is the Format’, who was very much involved in the fantastic Watchmen campaign. It’s long, detailed…. [...]

]]> By: leo rayman http://www.daniellight.co.uk/the-end-is-nigh/comment-page-1/#comment-588 leo rayman Fri, 03 Apr 2009 20:10:43 +0000 http://www.daniellight.co.uk/?p=1031#comment-588 Just wanted to say that I'm still really impressed by what you guys did with the Watchmen launch, I think its a brilliant model for categories other than film. I took the liberty of sharing your work with some of the good people of Stockholm at an Ad industry conference this week (Goldenagget) - hope you don't mind - I did namecheck you and PPC . Keep up the good work, it's inspiring. The deck I presented with The Watchmen as a case study, is available here: http://www.misterthreesixty.wordpress.com Thx Just wanted to say that I’m still really impressed by what you guys did with the Watchmen launch, I think its a brilliant model for categories other than film. I took the liberty of sharing your work with some of the good people of Stockholm at an Ad industry conference this week (Goldenagget) – hope you don’t mind – I did namecheck you and PPC .
Keep up the good work, it’s inspiring. The deck I presented with The Watchmen as a case study, is available here: http://www.misterthreesixty.wordpress.com
Thx

]]> By: A Little More Conversation. A Little More Action. « Mister Three Sixty http://www.daniellight.co.uk/the-end-is-nigh/comment-page-1/#comment-578 A Little More Conversation. A Little More Action. « Mister Three Sixty Wed, 01 Apr 2009 14:34:51 +0000 http://www.daniellight.co.uk/?p=1031#comment-578 [...] slides can help. Mister Three Sixty’s favourite bit is the Watchmen case study taken from here  (with thanks to Daniel [...] [...] slides can help. Mister Three Sixty’s favourite bit is the Watchmen case study taken from here  (with thanks to Daniel [...]

]]> By: Dan http://www.daniellight.co.uk/the-end-is-nigh/comment-page-1/#comment-539 Dan Mon, 09 Mar 2009 00:04:07 +0000 http://www.daniellight.co.uk/?p=1031#comment-539 To everybody who's taken the time to comment on this - I can't tell you how hearteneing it is, as a marketer, to see that people have such an active interest in something like this. Whatever professional dividends I've enjoyed from making a career in the social web, it's secondary to the pleasure I get from sharing ideas with warm and instinctively enthusiastic people. My big worry about this post was that I might be seen to be taking a disproportionate amount of credit for this campaign - with that in mind, anyone wanting to know exactly how many people it involved, and who they are, freeze the last of the four viral videos - World in Focus - on the final frame. It's always a great feeling being part of a group of people creating something greater than the sum of their parts. This was no exception. To everybody who’s taken the time to comment on this – I can’t tell you how hearteneing it is, as a marketer, to see that people have such an active interest in something like this. Whatever professional dividends I’ve enjoyed from making a career in the social web, it’s secondary to the pleasure I get from sharing ideas with warm and instinctively enthusiastic people.

My big worry about this post was that I might be seen to be taking a disproportionate amount of credit for this campaign – with that in mind, anyone wanting to know exactly how many people it involved, and who they are, freeze the last of the four viral videos – World in Focus – on the final frame. It’s always a great feeling being part of a group of people creating something greater than the sum of their parts. This was no exception.

]]> By: links for 2009-03-08 at adam hoyle presents suckmypixel http://www.daniellight.co.uk/the-end-is-nigh/comment-page-1/#comment-538 links for 2009-03-08 at adam hoyle presents suckmypixel Sun, 08 Mar 2009 12:30:22 +0000 http://www.daniellight.co.uk/?p=1031#comment-538 [...] Idea IS the format» Blog Archive » THE END IS NIGH (tags: social socialmedia film marketing watchmen) [...] [...] Idea IS the format» Blog Archive » THE END IS NIGH (tags: social socialmedia film marketing watchmen) [...]

]]> By: Annie Ok : tangent » WATCHMEN: Metro newspaper as The New Frontiersman and “World In Focus: 6 Minutes to Midnight” http://www.daniellight.co.uk/the-end-is-nigh/comment-page-1/#comment-537 Annie Ok : tangent » WATCHMEN: Metro newspaper as The New Frontiersman and “World In Focus: 6 Minutes to Midnight” Sat, 07 Mar 2009 19:55:10 +0000 http://www.daniellight.co.uk/?p=1031#comment-537 [...] worked on with The Picture Production Company. Dan Light, head of Interactive at The PPC, wrote an excellent retrospective of the campaign that is an absolute must-read. Thanks, Dan, for inviting me to collaborate with your talented team. [...] [...] worked on with The Picture Production Company. Dan Light, head of Interactive at The PPC, wrote an excellent retrospective of the campaign that is an absolute must-read. Thanks, Dan, for inviting me to collaborate with your talented team. [...]

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