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The world meets nobody halfway.

We’re going to see a whole lot of theories appearing this week as to why The Expendables is demolishing Scott Pilgrim at the US box office. Theories, like this one.

Some of them will be cogent, well-reasoned arguments, underpinned by trenchant insights into the intricate nuances of film marketing as it relates to your average all-American popcorn-loving soda-drinking movie-goer.

Some of them will not.

Here’s mine:

This entry was posted on Monday, August 23rd, 2010 at 10:14 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “The world meets nobody halfway.”

  1. jan light Says:
    August 24th, 2010 at 10:09 am

    I’ve looked at trailers for both. Know which film I want to see – by a long shot.

  2. Dan Says:
    August 25th, 2010 at 10:49 am

    Emma and brother Benny are going tonight – I’ll let you know what she reports back.

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