To boldly go

We’ve been looking at augmented reality for a while, thinking we could do something cool with it.

So we made this:

You can take the ride at  If The New Frontiersman was the most creatively ambitious project we’ve yet attempted, this was the most technically outrageous.  2009 is turning into quite a year.

Major kudos to Annie Ok for calling the augmented reality thing a good few months back.  She’s turning out to be the kind of muse/guru no creative marketing agency should be without.

Likewise to the team at work who put this together.  Our first instincts on how to use this technology seem to have been the right ones, and we’re pretty excited about trying some new stuff with our next AR gig, which happens to be just around the corner.

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