«
»

To boldly go

We’ve been looking at augmented reality for a while, thinking we could do something cool with it.

So we made this:

You can take the ride at www.experience-the-enterprise.com.  If The New Frontiersman was the most creatively ambitious project we’ve yet attempted, this was the most technically outrageous.  2009 is turning into quite a year.

Major kudos to Annie Ok for calling the augmented reality thing a good few months back.  She’s turning out to be the kind of muse/guru no creative marketing agency should be without.

Likewise to the team at work who put this together.  Our first instincts on how to use this technology seem to have been the right ones, and we’re pretty excited about trying some new stuff with our next AR gig, which happens to be just around the corner.

Tags: ,

This entry was posted on Tuesday, May 5th, 2009 at 9:34 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “To boldly go”

  1. Annie Ok : tangent » STAR TREK augmented reality places 3D interactive Starship Enterprise in the palm of your hand Says:
    May 5th, 2009 at 10:44 pm

    [...] Dan Light, Head of PPC Interactive: We’ve been looking at augmented reality for a while, thinking we could [...]

  2. Idea IS the format» Blog Archive » Ultimate payback Says:
    June 5th, 2009 at 8:26 pm

    [...] remember the scene he’s talking about. It’s such a kick to have a piece of our work compared to something from Star [...]

  3. Idea IS the format» Blog Archive » We Are Autobots Says:
    June 17th, 2009 at 12:26 am

    [...] NBS Nightly News and Experience The Enterprise comes… We Are [...]

Leave a Reply