Where we’re going, we don’t need roads
A year or so ago I was about here in terms of how I felt about ’social media’.
Today, I’m somewhere round about here:
Feldman’s right, there’s nothing revolutionary about Twitter. It’s just another iteration of the Internet. And ’social media’ – just a phrase we invented to encapsulate the overdue realisation that the web is best employed for talking to each other, rather than just sitting here being shouted at through a screen by brands and corporations with a vocabulary and an emotional intelligence that would shame a five-year-old.
With that in mind, this post marks the retirement of the ’social media’ tag on Idea IS the format, and heralds the arrival of the ’snake oil’ tag. See you on the other side.
Tags: snake oil, social media
June 18th, 2009 at 10:59 am
Yea, I just can’t but help think he’s holding back a little.I wish he just said what he felt rather than read from a well thought out script.
December 4th, 2009 at 11:35 pm
Hoo-bloody-ray. I’ve been getting caught up in the time waster that is twitter, wanting to ge away, not wanting to miss out, but he’s right, it’s just links. There’s no conversation. Finally deleted my account. Glad to welcome back the mental focus I can now put back into my creative work.